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Global Campaign

    • MOFA also uses digital innovative technologies to conduct global campaigns to promote value-oriented public diplomacy and contribute to tackling global issues such as environment, human rights, etc. Starting with the 「Stay Strong」 campaign, which called for global solidarity to overcome COVID-19 in 2020, MOFA launched the 「Live Together」 campaign to fight against racism in 2021, and the 「ENDviolence」 campaign to protect children from all kinds of violence in 2022. In 2023, in response to the climate crisis, MOFA launched the 「Plant Our Planet」 campaign, which linked the metaverse and the real world. 240 million people visited the campaign site in the metaverse, and this enormous support from people around the world translated into the planting of more than 5,000 trees in the real world: in Paju, Mongolia, Indonesia, Vietnam, Tajikistan, Paraguay.

      • 메타버스 캠페인 공간(PlayTogether) 참조이미지

        <Metaverse Campaign Site(PlayTogether)>

      • POP 캠페인 출범식(파주, 4.14) 참조이미지

        <Campaign Kick-off Ceremony(Paju)>

      <Overseas Missions Tree Planting Videos>