「Quiz on Korea」 is a global quiz contest on Korea for foreigners that aims to promote international interest in Korea and enhance the country’s global image. Preliminary rounds are held at the ROK’s diplomatic missions across the world, and the winner from each participating country is invited to Korea to experience traditional Korean culture, visit major tourist attractions and compete in the final round. The grand finale is broadcast on KBS 1TV and KBS World in about 100 countries with the aim to contribute to the dissemination of accurate information on Korea and to promote the diversity of Korea to an overseas audience.